How a 5 year old sees brand logos.
I’ve said it before, and I’ll say it again; kids are the best to test almost anything against*. As adults, we tend to complicate, and oftentimes overlook minor details that could essentially make a huge difference.
When Vicky and I were writing Unscripted, for example, and mentioned our “OG” guests (OG = original gangsta = a pioneer or veteran), it wasn’t until my daughter asked me, “Mommy, what is an awwwgh?” that I realized the oversight of punctuation marks made a huge difference for someone that didn’t utilize the slang “OG” in their everyday lingo. So we changed it to O.G., and all was well.
So, grab a kid the next time you’re designing a logo for your new t-shirt line, or ask them what they think of your outfit before you step out to a networking event.
Chances are, they’ll tell the absolute truth, and you’ll learn a thing or two from them about perception, imaging, marketing, how to land a job, how to find a date, how to get a promotion, boost your business, or redesign your calling card.
*I mean this conceptually, and with reservation, obviously. Force feeding them your latest alcoholic concoction, anything lab-ratty, or sweatshop work-ish, are all completely unacceptable. Kapish?